What Are The Pros Of Multiple Instagram Accounts? - Engage Digital (2023)

Although some social media sites discourage users from having multiple accounts, Instagram makes it easy for users to have more than one account on their platform.

Contents show

In many ways, they even encourage users to have more than one account and you can easily switch between them in the official Instagram account.

What Are The Pros Of Multiple Instagram Accounts? - Engage Digital (1)

But what are the pros of having multiple Instagram accounts? Just because Instagram makes this possible doesn’t mean that users should create multiple accounts unless there are some benefits to doing so.

So what are the pros of having multiple Instagram accounts? In this article, we will look at why users may choose to have more than one account and how this can be of benefit.

If you’re considering opening another Instagram account you may find a reason that suits you.

Let’s get started!

A Fresh Start

Many people may have started their Instagram account without much thought as to how it was going to be used. Instagram has changed a lot since it was first launched and is no longer just an app for sharing photos with friends.

The addition of stories and reels has made it more of a video-sharing platform than it once was and you may find that the early years of your Instagram account no longer reflect what you want your Instagram account to be.

If you’ve had your Instagram account for years, you may have had several large upheavals in your life. You may have changed jobs, moved home, or split from previous partners that are still featured in your account.

You will probably have followers from these times that you no longer speak to and don’t want to follow your account.

Creating a new Instagram account is the perfect way to start all over again. You can keep your old account under your old name and even continue to update this from time to time, while you use a new account as your regular account.

(Video) IF I HAD TO START FROM 0, THIS IS WHAT I WOULD DO | DO THIS to Hit 10k Followers On Instagram

With the new account, you can aim for a new aesthetic or only invite the current people in your life.

Separate Aspects Of Your Life

Having more than one Instagram allows you to separate different aspects of your life. You can keep one account for friends and family while the other is kept for work colleagues or business connections.

This allows you to present two different versions of yourself to different audiences.

You can keep family photos or nights on the town for your family and friends and keep these less-professional photos away from your business colleagues that may not appreciate seeing you partying the night away!

Keep Things Private

This has some overlap with the previous point but is worthy of its own section as well. Instagram allows you to lock your account so that only people you approve can see your photos.

You can’t do this on individual photos, however, so either your entire feed is public or it is private.

Having two separate accounts makes it easier to decide which photos you want the world at large to see.

If you have young children and want to share their photos without strangers being able to see the photos, you can post these on a locked account that only friends and family have access to.

For other photos or videos that are less private, you can post these to a public account and get more engagement from across Instagram. Add a few hashtags to your public posts and who knows who will find your posts?

This is another great way to separate different aspects of your life as well. You can ensure that nobody from work sees posts that you don’t want them to see by posting them to your locked account.

Aim For Different Audiences

What Are The Pros Of Multiple Instagram Accounts? - Engage Digital (2)

People use Instagram for a variety of different reasons. Although it may have begun as a way to share photos with family and friends, it has evolved into a social media platform that can be used for a variety of different purposes.

Many people on Instagram now curate their feeds so that it appeals to a niche audience instead of people they may know personally.

For example, Instagram makes it easy to share hobbies with like-minded people.

If you spend your weekends working on a classic car and want to connect with other people who have classic cars, you can make a second Instagram account full of photos and videos of your car (see also “7 Best Video Downloaders For Instagram“).

By using hashtags and the Instagram search, you can follow other car enthusiasts and soon, your feed will be filled with cars.


You won’t need to share any aspects of your life other than your love for classic cars and can build a following of other people who only want to see cars.

While your classic car Instagram flourishes and gets new followers and engagement, you can keep a second Instagram account for other personal posts (see also “How To See Liked Posts On Instagram“).

This also means that your family and friends don’t have to see your endless posts about your car unless they want to!

Sell Different Services

Having different Instagram accounts really comes into its own if you are running a business, however. This doesn’t have to be a large business either as many individuals that run a side hustle are able to take great advantage of multiple Instagram accounts.

As we mentioned earlier, you can easily make the divide between having a personal account and a business account to sell your products. Instagram allows you to embed links into photos so that your customers will be taken straight to your storefront.

However, you can also set up different Instagram accounts for different products or different audiences.

For example, if you have a clothing business where you both thrift and resell second-hand clothing while also making clothing from scratch, you may want to separate these two as they are likely to appeal to different audiences.

By having separate Instagram accounts you can really concentrate on appealing to a niche consumer base instead of trying to please a wider group of people.

How Many Instagram Accounts Are You Allowed To Have?

The great thing about having multiple Instagram accounts is that you don’t need to constantly log in and log out of the service in order to access them.

The official Instagram account allows you to add additional accounts to your app and you can just switch between them in a similar way to changing tabs in a web browser.

This does mean, however, that there is a limit to how many Instragam accounts you can be continuously logged into.

Currently, the maximum number of Instagram accounts you can have in one Instagram account is five.

You will need to use a different email address or Facebook profile for each account as well, so do keep this in mind.

How Do You Create A New Instagram Account?

Adding or creating a new Instagram account is pretty straightforward as long as you do have another email account or Facebook profile to use. Let’s look at how to do this.

The first step is to open your Instagram app and make sure that you’re logged into your main account.

(Video) what is digital marketing ? |#DigitalMarketing

Navigate to your profile page by pressing on the profile image in the bottom-right of the screen. It’s the last icon in the menu.

From here, tap on your user name at the top left-hand corner of the screen. You should see an arrow next to it that points down and this shows that there is a menu and options.

You will then get a pop-up that asks you to either ‘Try a New Account’ or ‘Add Account’.

If you already have an account, select the second option and follow the steps to ‘Log In to Existing Account.’ It will ask you for your password and your phone number, username, or email address.

If you don’t have an account, select the ‘Try a New Account’ option instead. You will then be asked to create a username. This needs to be a unique username but don’t worry, you can change it later if you change your mind!

On the next page, you will be given the option to share the login information that you use on your first account. This means that you don’t need to create a new password for the new account.

This is easier if the only person using both accounts is yourself, but if others may need to access one of the accounts you should not do this. Instead, select “Create Password Instead” at the bottom of the screen.

Add a phone number or email address that will be connected to the new account. Remember, this needs to be new and you will get an error message if you try to use the same email address twice.

Final Thoughts

In this article, we looked at the pros of having multiple Instagram accounts (see also “How To Add Multiple Photos To Instagram Story“). We looked at the different reasons why this can benefit users such as keeping aspects of your life private or aiming your account at different audiences.

  • Author
  • Recent Posts

Matt Johnson

Hi, I’m Matt Johnson, and I work as a Digital Marketer. I started out as a PR assistant for a publishing company, and I quickly learned how important digital platforms are for marketing in the modern world.

This is why I started EngageDigital.com, to offer you a behind the scenes look at all of the most popular sites, applications and platforms, from Amazon to Snapchat, Venmo accounts, Instagram, NFTs, to Omegle and Tik Tok.

If you are looking for informative guides about using social media platforms, troubleshooting your devices, gaming, online shopping, and more, I hope to provide all of the answers you need here at EngageDigital.com!

Latest posts by Matt Johnson (see all)

  • 7 Best Video Downloaders For Instagram - March 1, 2023
  • How To Download Instagram Highlights - March 1, 2023
  • Can The Public See My Private Stories On Instagram? - March 1, 2023
(Video) HOW TO PLAN YOUR INSTAGRAM FEED USING CANVA | Why I don't use planning or scheduling apps!

Related Posts:

  • Best Instagram Analytics Apps
  • How To Use Instagram Without Installing The App
  • How To Download Instagram Highlights
  • The Best Time To Post On Instagram
  • Best Apps To Get Likes On Instagram
  • 7 Best Video Downloaders For Instagram
  • The Best Instagram Follower Apps
  • Can The Public See My Private Stories On Instagram?
  • How To Unmute Someone On Instagram
  • The Best Sites To Buy Instagram Auto Likes


What is the benefit of multiple Instagram accounts? ›

By having numerous accounts, you can have one accessible to anyone and another solely for people you personally know. It's also handy if one is linked to Facebook and/or Twitter but you don't want peers on those networks to automatically see all your posts.

What are the benefits of having multiple social media accounts? ›

The pros of managing multiple social media accounts

Creating many accounts means you can share a variety of content and talk to different audiences. Customer segmentation allows specific accounts to focus on certain topics as opposed to trying to engage everybody at once.

Why do influencers have multiple accounts? ›

Some influencers start multiple Instagram accounts and they're talking to the same audience. Instead of focusing on one account, they're putting a lot of time and effort into two accounts that could have had a larger following. So, if your accounts have the same audience, you want to just focus on one account.

What is the advantage of connecting an Instagram business account? ›

Advantages of a Professional Instagram Account
  1. Instagram Insights. Analytics tools are an essential part of any digital marketing strategy. ...
  2. Ability To Boost Posts. ...
  3. Contact Button and Quick Reply. ...
  4. Instagram Shopping. ...
  5. Auto-Publish Content. ...
  6. Swipe Up Links On Instagram Stories.

What happens when you post to multiple Instagram accounts? ›

It appears on the same screen that you add your caption and tags. You'll be able to toggle multiple profiles “on.” And doing so will cause the post you're preparing to be shared to each of those accounts.

Why would someone have 3 Instagram accounts? ›

Privacy: Some individuals prefer to maintain separate accounts to control the level of privacy for different aspects of their lives. They may have one public account where they share content related to their personal brand, hobbies, or public persona, while keeping another account private for close friends and family.

What are three pros of having a social media page? ›

  • Can spread information quickly to large amounts of people.
  • Connect people who are suffering and provide them with an opportunity for social support (e.g. those who are grieving or have certain health conditions)
  • Provides an opportunity to develop supportive online communities.
Mar 31, 2022

What is the purpose in keeping a social media account? ›

Active Facebook, Twitter, Instagram, or other social media accounts show your audience that you are listening. And when people know you hear them, they're more likely to use your products or services. Search engines like Google, Yahoo, and Bing know that social media is critical, so they use it to rank websites.

Do new Instagram accounts do better? ›

Unlike when building a website, there are no benefits to having an older social media account. Instagram doesn't consider account age and there's no proof that older accounts are shown any preference. On social media, one thing matters most: engagement.

How can you tell if someone has multiple Instagram accounts? ›

Method #1: Search on Instagram to check anyone with multiple Instagram accounts
  1. Step#1: On the search bar, write the username of the person you're searching for after logging into your account.
  2. Step #2: Once you select the Search option, a dropdown menu will appear, listing all accounts matching the specified username.
May 5, 2022

Should I have a separate professional Instagram account? ›

Should I Go For A Business Instagram Profile Or Not? If you don't intend to use any of the features that come with a business profile, then it makes more sense to stick with your personal Instagram account. The flip side is if you do intend to use any of those features, you will need to switch to a business account.

Should a business have multiple Instagram accounts? ›

The benefit of having multiple Instagram accounts for the same brand is to customize your marketing messaging to different audience segments. If you're going to create multiple accounts, make sure there is a need for it.

What are the pros and cons of business Instagram account? ›

  • Instagram Insights. Instagram offers business profiles a powerful built-in analytics tool. ...
  • Promoted posts and advertising. ...
  • Customers can shop in-app. ...
  • Swipe-up links in stories. ...
  • Contact links. ...
  • It's free. ...
  • Less personal. ...
  • Potential decreased visibility.

What is the difference between creator account and business account on Instagram? ›

Business and Creator accounts have many similarities, but each is geared toward a slightly different user. Creator accounts work well for personal brands and influencers, while Business accounts are meant for brands and influencers who have already built in their monetization strategy.

Does posting multiple times on Instagram help? ›

Posting on Instagram FAQ

The frequency of your posts on Instagram will depend on your goals and audience. Generally, we recommend posting at least once a day to maximize your visibility and engagement. However, if you have more time and resources, you can post multiple times a day, or even several times a week.

Can two private accounts collaborate on Instagram? ›

All collaborators will be able to share content to the collab. Keep in mind that anyone who's following the collab will be able to view the content that's shared into the collab. If you are a private account and you post into the collab, users who follow the collab will be able to see it even if they do not follow you.

Can two Instagram accounts share a post? ›

While posting a photo or video on Instagram, there will be an option called "Post to other accounts". Instagram will show the list of accounts registered on the app. One can toggle on/off an account where they want to share the post. There is no word on when this feature will arrive on Android devices.

Why do people have multiple accounts? ›

Someone who wants to keep a wider gap between their different circles (e.g. Work, Family, Friends, Dating) having a different account for each (I believe you can separate out various connections on most social media platforms into some form of group/circle if you want but some people may prefer more of an air gap.)

What is a second Instagram account called? ›

Their fake-Instagram (their finsta) is a second Instagram account reserved for their close friends.

Can you get banned for having multiple Instagram accounts? ›

You can only create up to five Instagram accounts, but if you exceed that limit, your accounts might get flagged and banned.

What are 2 pros and 2 cons of social media? ›

Top 10 Advantages and Disadvantages of Social Media
Pros of Social MediaCons of Social Media
People Can Connect Through Social MediaReduces Face-to-face Communication Skills
Good Source of Up-to-Date InformationFake News
Social Media Is Beneficial to EducationPeople's Addiction to Social Media
7 more rows
Dec 27, 2022

What are the pros of networking on social media? ›

Advantages of Social Media
  • Connectivity. Connectivity is among the most significant benefits of social media. ...
  • Education. The use of social media in education is commendable. ...
  • Information and Updates. ...
  • Awareness. ...
  • Share Anything With Others. ...
  • Helps in Building Communities. ...
  • Noble Cause. ...
  • Mental Health.
May 3, 2023

How do agencies manage multiple Instagram accounts? ›

How to balance multiple Instagram accounts as an agency
  1. Hit the hamburger menu at the top right of your profile page.
  2. Tap Settings.
  3. Scroll to the bottom of the menu and select “Add account” or “Switch account” (if you're already logged in to multiple accounts).
Jan 11, 2022

How do you handle multiple accounts? ›

Manage Multiple Accounts Without Losing Your Mind
  1. Start with yourself. ...
  2. Organize your inbox. ...
  3. Do at least one thing per client per day. ...
  4. Schedule one "meeting day" per week. ...
  5. Use a guide for common tasks. ...
  6. Use Slack for instant communication. ...
  7. Manage expectations. ...
  8. Err on the side of over-communication.
May 24, 2022

Why you need an Instagram strategy? ›

The first reason you need a social media strategy is because it will help you build a strong, organic presence online. You'll be able to plan out posts in advance, and get them scheduled and set. All of this, in-turn, will help you stick to social media rule number one: posting consistently.

What are the 4 purposes of social media? ›

People are using social media for a variety of purposes. The four main uses of social media form the acronym SLIM: sharing, learning, interacting, and marketing.

What is social media strategic plan and why does every brand need one? ›

A social media strategy will help you map out a plan to stand out from the crowd, build an audience of activated and informed followers, and create an environment where you can take leads and massage them through the buying cycle, from awareness to consideration to purchase phase.

Is it OK to have multiple Instagram accounts? ›

Yes, you can have multiple Instagram accounts! In fact, you can now add up to five accounts and quickly switch between them without having to log out and log back in.

Does Instagram show if someone has multiple accounts? ›

People won't see if you just logged into two accounts, but if your Instagram accounts are connected to the same social media profile (like Facebook, Twitter, etc), then your friends in that social media network will get the notifications and suggestions from Instagram to follow you on other account(s) too.

How many followers do you need on Instagram to get paid? ›

The good news is, there's no strict minimum. Many Instagram influencers get paid with less than 10,000 followers. Five influencers Insider previously interviewed, all with under that amount, said they got made money from brands to post to their small audiences.

Can I have 2 Instagram accounts with the same email? ›

Yes, you can have two or more Instagram accounts. Instagram allows users to have multiple accounts linked to the same email address or phone number. Here's how to set up a second Instagram account: Open the Instagram app and go to your profile.

Can I transfer my Instagram followers to a new account? ›

Unfortunately, there's no easy method to copy and transfer an audience. The best you can do is setup manual persuasion. It will always be the choice of the user whether or not to follow a new account. This means that inactive accounts will not follow your new account, no matter how much work you put in to making them.

Will my friends know if I make a second Instagram account? ›

Instagram does not notify or suggest your second account to your followers or contacts from your main account.

How to find husband's secret Instagram account? ›

  1. Try to search an account based on his mobile numbers, you can use any alternative ig search filter tools online.
  2. Try asking his phone for a call and check it secretly without him knowing.
  3. Check multiple spaces in his device for cloned application using another account.

What is a Finsta account? ›

Finsta is a slang term for “fake Insta”, which means a fake Instagram account. People use Finstas to post content that is deemed inappropriate or too private for their main Instagram account.

How do you increase engagement on Instagram? ›

How to increase your engagement on Instagram
  1. Track your Instagram engagement. ...
  2. Create valuable content. ...
  3. Master your aesthetic. ...
  4. Embrace video content. ...
  5. Engage with Instagram users. ...
  6. Use hashtag and location tags. ...
  7. Get creative with Instagram Stories and Reels. ...
  8. Produce consistent quality content.

Does the algorithm favor new accounts? ›

This means that regardless of whether you have a Personal, Creator, or Business account, it won't make any difference to how the Instagram algorithm ranks your content.


1. Learn How to Make Money on Instagram (Whether You Have 1K or 100K Followers)
(Learn With Shopify)
2. Instagram Marketing For Small Business (2023 UPDATE)
(Adam Erhart)
3. Top 7 Instagram Settings You Should Change Right Now
4. Benefits of Social Media Marketing | in Growing Business|
(Follis Hitech Solutions)
5. How to create highly engaging posts on social media? | Digital Marketers are the next millionaires
(Hisham Sarwar)
6. How To EXPLODE Your REELS on Instagram (Get 50,000+ views!)
(Vanessa Lau)


Top Articles
Latest Posts
Article information

Author: Maia Crooks Jr

Last Updated: 13/04/2023

Views: 6123

Rating: 4.2 / 5 (43 voted)

Reviews: 90% of readers found this page helpful

Author information

Name: Maia Crooks Jr

Birthday: 1997-09-21

Address: 93119 Joseph Street, Peggyfurt, NC 11582

Phone: +2983088926881

Job: Principal Design Liaison

Hobby: Web surfing, Skiing, role-playing games, Sketching, Polo, Sewing, Genealogy

Introduction: My name is Maia Crooks Jr, I am a homely, joyous, shiny, successful, hilarious, thoughtful, joyous person who loves writing and wants to share my knowledge and understanding with you.